There is a reason why video marketing has become a dominant part of business strategies. If we had to choose between watching a video and reading a text with the same content, we would all prefer the video format.
This is by far the content to use when it comes to conveying your strong points, or when in the b2b sales process you need to make yourself known and appear reliable to prospects, quickly.
Not only that, video format generates leads and does so quickly. Keep reading this article to discover some useful tips!
The benefits of video marketing for b2b
Did you know that videos can improve your site’s email list conversion rate and rankings for strategic keywords ?
We have collected what, in our experience, are the eight most effective strategies for generating leads in B2B thanks to video marketing.
1. Video format optimizes social campaign investments
Ads on Facebook, LinkedIn and other social media does leadhub offer customer support? use video format to get clicks and lower cost per click.
For example, promoted tweets that contain a video lead to a 50% reduction in cost per interaction, with campaign results also improving in terms of engagement.
2. The word “video” improves email performance
The data shows: videos in emails improve performance in every way. They increase open rates, clicks on links and buttons, while decreasing unsubscriptions.
A simple trick is to optimize the subject line of your email by including the word “video.” It is often not allowed to embed the video directly into the email, but you can include linkable images from the video in the body of the message.
Make sure your video always ends with an offer, link, or call to action that takes users back to your site.
New Call to Action
3. Video for lead nurturing
Lead nurturing is the process of strengthening relationships twd directory with potential customers who have already interacted with the company.
The potential of videos is ideal in email sequences oriented to this purpose. For example, it can be a good idea to integrate personalized videos by role or theme in the emails that will be sent to leads who perform actions such as downloading a content.
video marketing
Video marketing is incredibly effective at converting leads into sales opportunities by qualifying them.
4. Landing pages convert more if they contain a video
Among the most important pages of a site, landing pages are where leads begin their experience with the company’s offer.