Google SERPs are no longer just a page with 10 organic results.
Currently Search Engine Results Pages consist of various SERP features like Featured Snippets, Knowledge Panel, People Also Ask, Local Pack, etc.
Source: Backlinko
This SERP feature gives businesses and websites additional visibility in search results.
The SERP feature you should optimize for is Featured Snippets. These appear at the very top of search results and provide additional information about the topic.
To optimize for Featured Snippets you need to start by understanding the search intent behind a question.
For example, if the search query you are targeting is a process, then the Featured Snippet will likely show a website that outlines the steps.
Here we can see that the Featured Snippet for the search query “ how to create a website ” displays an article from Forbes that outlines the steps to follow.
Check the current Featured Snippet that is displayed for your target keyword.
Is it just a short answer or does it consist of a listicle?
If the current Featured Snippet consists of a short answer, then that’s a good indication that you need to follow the same logic.
Then, analyze the keywords used by the current results in the Featured Snippet and their rankings. To make it easier, you can use the keyword research tool from SEOptimer to enter the URL of the page that is ranking.
Now that you know what keywords to use and how to structure your content based on search intent, you need to create content that will appear in Featured Snippets.
First of all, you need to make sure that the overall structure of the page flows smoothly and is easy to understand.
Furthermore, try to include target keywords in these whatsapp number database header tags, but only when appropriate. You don’t want to randomly add keywords just for the sake of doing so.
Next, you need to optimize for specific Featured Snippets. The best way to do this is to study the current snippets.
Pay attention to the keywords used, their length, structure, and other elements, then optimize as needed.
For example, if you are trying to appear in a question-type snippet, answer the search query as concretely as possible. Don’t ramble on with unnecessary information and be objective, so don’t give your opinion on the topic.
In fact, as a rule of thumb, always answer the question posed in the title or subtitle in the first sentence, so within the first 40 to 60 words under the appropriate headin
For other SERP features, you can follow the same logic. Check what is currently ranking, and then follow the same strategy.
How to Check Page Position in Search Engines
It is important for you to keep checking the 8 apps your small business will need progress of your efforts by monitoring the position of your keywords in Google and other search engines.
Simply add your domain to our tool and we’ll show you the keywords you’re currently ranking for. Then select the keywords you want to monitor and our tool will show you Average Position, Position Increase, and Position Decrease.
Conclusion
One thing you need to realize is that it takes time to see the results of your work. Unfortunately, you won’t see changes in your keyword rankings right away.
And as with all things in SEO, it will usa lists take time before you see significant results and changes in your performance.
However, search engine placement can offer tremendous benefits if done correctly. By following the tips and ideas shared in this post, you will be in the best position to improve your site’s search engine placement.