Let’s show how to collect brand queries. To do this, enter the brand into Yandex.Wordstat:
The table shows that people search for a clinic not only by brand. They also add location. For example, brand + metro station, brand + street, brand + city district.
Therefore, to launch advertising, you should take into account geo-queries and use the following keys:
- SM Clinic
- SM Clinic Moscow
- SM Clinic Tekstilshchiki
- SM Clinic on Voykovskaya
- SM Clinic on Zakharova
- SM Clinic VDNKh, etc.
In semantics, it is important to take into account various intersections of keywords. Therefore, location names should be added to non-branded queries: service name + street, service name + metro station, etc.
More about Yandex.Wordstat capabilities in our guide “Yandex Wordstat: how to use it in contextual advertising”
Collection of semantics for non-branded queries
One way to quickly collect keywords is to see what queries your competitors are promoting. We will show you how to do this using the free Click.ru tool — “Competitors’ Words and Ads” .
Let’s specify the competitors’ domains. This can be done in two ways: copy the list with domains or upload a file.
The tool has professional settings
Using these settings is easy – in one window we enter gambling database a list of words by which we want to select competitors’ ads. In another – negative words to increase the relevance of the selected words. For example, if you specify the word “endoscopy”, the tool will show competitors’ ads only for this word.
The tool searches for words by exact match your ideal creator engagement rate without taking into account morphology. That is, if the settings indicate “caries treatment”, then the results will include “treat caries”, but not “caries treatment price”.
We will not use professional settings
Since our task is to select semantics for the campaign, and not to find out for which queries related to this word the ads are shown.
Let’s specify in which search engines to collect words. belgium numbers By default, these are Yandex.Direct and Google Ads. We won’t change anything.
Let’s run the check. The system will need 1-2 minutes to select words for the specified domains. Once the task is completed, the “Done” message will appear in the “Status” column.