- Interest step: Marina saw a pop-up window offering a bouquet of flowers as a gift to a beauty box with skincare products. She thought that her mother would really like the surprise, so she opened the catalog with motivation and began to choose suitable boxes.
- The desire step: Marina knows what types of skin care products her mother likes, so she chooses the right products and adds them to her shopping cart in the online store.
- Action stage: Marina places an order, makes payment and happily waits for the purchase to be delivered to the specified address.
This is a classic scheme that can be supplemented with intermediate steps, so-called microconversions.
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Sales funnel for SaaS services and its stages
Let’s imagine that there is a service for advanced analytics tracking in the social network VKontakte and with many additional convenient functions. Let’s call it “VK Master”:
- Awareness step: Andrey owns a small shop with bags. He decided to promote himself on the social network VKontakte to find more interested potential clients. He creates a profile (group) and is looking for applied tools for promotion and analytics, and he comes across an ad about the service “VK-master”.
- Interest step: Andrey registers in the project and tries the trial version. He is satisfied with the efficiency of the support service and the functionality.
- The step of desire emergence: Andrey has objectively found it easier to work, the results have improved, so he understands that he has a desire to continue using the service.
- Action stage: Andrey is ready to make a payment, which he does by renewing his paid subscription.
As always, there are other actions and operations that occur between the steps, which will be specific to each SaaS project.
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Example of a sales funnel for the B2B segment
Let’s look at the funnel using the example of a company that makes fashionable tracksuits. It has grown, but now it needs a larger warehouse for storage,
- Awareness step: manager Alexandra started searching for suitable options on the Internet. She came across the page of the company “Naidi skLAD” and became interested in their services.
- Interest step: Alexandra saw “delicious” prices, good reviews, so she became interested and left a request for a personal free consultation.
- Step of desire: Most of all Alexandra liked spacious warehouses in a convenient area of the city. Everything is good: both prices and additional services.
- Action stage: conclusion of a contract and delivery of a batch of goods to a new warehouse.
Basic principles of funnel construction and its analysis
Congratulations, you have defined the stages of the funnel. This is just the beginning! It is essential to analyze each stage to find “gaps” in the strategy, as well as:
- Improve service.
- Increase loyalty rates.
- Sales growth.
Competent analytics helps to show where exactly the gap is, when customers are lost. Then you can eliminate this reason. It is amazing how many interesting facts sales funnels can show:
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Doesn’t attract attention
It happens that users simply do not visit the website, and in such a situation it would be right to check the work of the attraction channels. Perhaps you are placing ads in the wrong place, betting on the wrong social network.
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No interest
Imagine that a user got to a website, but gambling database russia didn’t like it and left. What’s the reason? Maybe there wasn’t enough information, maybe the design was too colorful? Study the product cards, improve the descriptions of services, take high-quality photos and track the positive dynamics.
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There is interest, but no purchases
Imagine that a person came to your site, how to build phone number services spent some time there, but did not place an order. This also happens. For someone, the price tag is high, or maybe you do not inspire confidence in him. Work on this point, start a blog, a page with real reviews and feedback and, of course, check whether this has had a positive effect.
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There was a desire to buy, but there was no purchase.
There are also visitors who have already burkina faso business directory added the product to the cart, and everything seemed to be going towards the purchase, but… it didn’t arrive. Check, maybe it’s difficult to place an order, maybe there’s some technical glitch and fix the problem.