Until November 2020, we knew trendHERO as a service for searching and checking bloggers on Instagram. For example, you could enter the login of any influencer and check it for cheating. Or find bloggers who are involved in fitness in Saratov. Or see who your competitors advertised with.
All of these examples are separate modules in trendHERO that help with buying advertising.
Instagram Account Analysis
In November, a new module was added to the service — Tracking. It is ideal for daily checking and analyzing the effectiveness of content. For example, this is what tracking subscriber growth looks like:
This is what the publication time analysis looks like:
An example of the dynamics of engagement (Engagement Rate). On the graph we see a drop – the blogger either stopped boosting, or the audience lost interest.
Also, in tracking:
- Tracking the dynamics of subscriptions (mass followers visible)
- Engagement Rate Dynamics (you can see how the audience is getting involved)
- Comparison of posts by likes and comments
- Dynamics of posts (you can immediately see how the blogger posts and how often he deletes posts)
- Top publications and top hashtags.
Instagram Advertising Analysis
But since the service primarily physician database helps with advertising among bloggers , they didn’t forget about this either – they added exclusive charts.
There are three important graphs in tracking that help with advertising:
- The impact of mentions on the number of subscribers.
- Advertising effectiveness
- Percentage of advertising posts.
For example, this is how you can see specific database by industry leads that after the advertisement on November 10, Borodina had an increase in subscribers:
This is how we see the impact of mentions of our account in tracking.
But we can also look the other way around — how our mentions affect other accounts. For example, here’s an example of a blogger advertising a contest:
Both of these graphs are currently only available in trendHERO tracking.
Analyzing Instagram accounts like a pro
And the most interesting thing is that burkina faso business directory you can add both your own and someone else’s account to Tracking (the main thing is that it is not private).
That’s why in trendHERO you can already do an advanced audit of any account: