I have been working with advertising in Google since 2012 and I know what I am
talking about: the interface of the advertising account can really scare an
inexperienced advertiser, and when creating a campaign, questions may arise
about certain settings. Let’s figure out their intricacies together using the example of
search advertising in Google Ads, and also consider ways to simplify this process.
Advertising account in Google Ads
Basic campaign settings
Geotargeting
Let’s start with geotargeting – this is the choice of locations where we plan to display
advertising.
I specified the city of St. Petersburg as the target location, assuming that my ads
would be shown to people who are located there. This is not entirely true.
Google has hidden some clarifying settings in the interface. For example, if you
expand “Location suggestions,” you’ll notice that ads will actually be shown not only
to people in the target locations, but also to people who are interested in those
locations. In my case, this means that an ad might be seen by someone in Moscow
who adds the word “St. Petersburg” to their search query.
Therefore, if you want to target only those who are in St. Petersburg or regularly visit
it, choose the second option.
Betting Management Strategies
We continue setting up and move on to choosing a bid management strategy. Which
one should we choose to start with? Let’s talk about this in more detail.
Strategies are divided into three types:
- manual,
- semi-automatic,
- automatic.
Man
ual CPC bidding allows you
to fine-tune your bids even at the gcash database keyword level, but it requires a lot of attention to
your campaign.
The bid manager eLama will help simplify and automate the process – a tool that
checks bids in Google Ads for you and changes them to keep ads in the selected
positions.
A semi-automated strategy is a c level contact data conversion price optimizer for a manual strategy.
The advertiser sets the bids themselves, and the algorithm automatically increases or decreases them based on the forecast of each auction’s effectiveness.
Automatic strategies
are powered by artificial intelligence. twd directory The algorithm manages bets according to the
conditions and restrictions you set.
Most advertisers launch campaigns to attract conversions – leads and sales. And it
would seem that in this case it is worth choosing automatic strategies based
specifically on conversions.