Sometimes it happens like this: a business already exists, but there is no website yet. And clients from the Internet are needed. But there is no website. But there is Yandex, which, in addition to search, develops a large number of its services in different business niches. And for promotion in these services, having a website is not a prerequisite.
Let’s figure out what opportunities small businesses have for promotion in Yandex services and tell you about a new service – advertising subscription.
Yandex’s Opportunities for Promoting Small Business
SEO specialists have already come to terms with the fact that in the TOP of organic search results for highly competitive commercial queries, in addition to aggregator sites, there will definitely be a couple of Yandex sorcerers . Extended attractive snippets lead to the search engine’s own services:
Yandex.Maps and Yandex.Services sorcerers
Getting into such a TOP is a difficult task even for trusted sites with a long history. There is an alternative option: register on all Yandex sites relevant to business and promote there.
Let’s take a closer look at those services, the presence of which will bring leads to small businesses for reasonable money or even for free.
Priority placement on Yandex.Maps
You can get clients for free from Yandex.Maps. It is enough to design a profile in Yandex.Directory well and work with reviews. Detailed information, description of goods and services, high-quality photos, high rating – all these are additional incentives for users to contact you.
Among the innovations: since September 2020, some organizations from the “Cafes and Restaurants” section can monitor the loyalty index in the directory profile . This is a set of signals from users that tells Yandex how ready customers are to come back to you again. Perhaps in the future, the update will be extended to all organizations.
Paid promotion of an organization’s card provides the following advantages:
- priority display in searches for a service or product;
- Possibility to place a logo:
- the ability to brand a geotag:
- a green icon that draws additional attention to the card;
- showcase of goods/services;
- information about the promotion;
- the ability to add a CTA button (for example, make an appointment).
Examle of an organization card with priority placement: green icon, promotion, “Advertisement” mark
The cost of priority placement depends on the geolocation, the category to which the organization belongs, the promotion period and the forecast for the number of users who can perform the target action. The following are considered target: a call from a card, a click on a CTA button, route planning, etc.
Priority placement on maps can be ordered for a period of 90 to 360 days, the discount increases proportionally to the placement period.
The PromoPult blog has an overview of advertising formats in Yandex geoservices and a guide to Yandex.Directory .
Brief conclusion . Fill in all possible fields in Yandex.Directory, motivate customers to leave reviews – and you can already count on leads from Yandex.Maps. Priority placement will distinguish your organization from competitors in the local market.
Yandex.District: a platform for local businesses
Yandex.District is a news service for local residents. The feed is based on neighborhood news, announcements, and event reports. The platform is useful for local businesses: convenience stores, beauty salons, bakeries, dry cleaners, etc.
In Yandex.District you can publish free messages about promotions and special offers, invitations to events, and talk about the benefits of the service for local residents.
An additional advantage of the District is the presence of its widget on the Yandex main page, which increases the site’s traffic:
To publish ads, you need to register or log in using your corporate account in Yandex.
For legal entities, there is an opportunity to create an organization profile designed in a corporate style. Its advantages:
- the presence of a clickable link to the site;
- full contact information (address, telephone, description);
- managing a page from multiple accounts;
- Possibility of verification and viber database statistics through integration with Yandex.Directory.
For all the details related to creating an organization profile in Yandex.District, read the Help .
Example of a post in Yandex.District
Read our review for other ways to promote in Yandex local search .
What’s the bottom line ? If your buy fax lists resource business is focused on residents of a certain location, register with Yandex.District. You can promote your services on the platform for free for now. Publishing one or two posts a week won’t take much time and will attract additional potential customers.
Promotion of specialists in Yandex.Services
Yandex.Services is a service for finding twd directory performers. Both individuals and organizations can register as performers, it is free. After registering on the platform (you can log in using your Yandex account), you will need to fill out a profile and add the services you provide.