Creative businesses are growing, but with this comes new problems. Young managers lose time on constant monitoring of processes, face difficulties in finding the right people for the team, and margins fall despite stable sales. Within the business, it often feels that without constant involvement, everything will Choose a problem area in your not work.
If this sounds familiar, the Creative MBA will help you build a system that will work without your constant supervision. In two months, we will tackle real cases whatsapp number list and problems from the creative industry: HR, finance, business processes, and creativity. We will not teach you how to work more — on the contrary, the course is aimed at freeing up your time and building a system for stable growth.
As a result, you will be able to:
- Model and improve business processes.
- Maintain management accounting: cash flow statement, plan-fact, expense control.
- Form KPIs for the team and business.
- Recruit, onboard and retain strong employees.
- Develop creative briefs and sell ideas for more.
- Optimize processes to exit the operating system.
- Manage finances and resolve cash flow gaps.
Final project
Choose a problem area in your business or team and develop a solution. We will help you create a plan with clear steps to improve one of the key areas: business processes, finance, HR or creativity.
After each block, there will be a check on how you applied the acquired knowledge in practice. If you have any questions or difficulties, we will help you solve them. the company is engaged You will also analyze your cases with experienced directors and founders of agencies, learn how to form KPIs and evaluate productivity.
Course Authors:
- Zhenya Larin is the founder of the INK communications agency, top 100 in the national rating. Works with Siemens, Nissan, Lotte, Philip Morris, Emco, Mercedes-Benz and Levi’s.
- Ksyusha Pavlyushchenko is the Chief Operating Officer of INK.
Course speakers:
The course is taught by 5 experts, each of whom is twd directory responsible for their own block: creativity, strategy, HR or business processes. The speakers are directors and founders of agencies and HR experts. They have worked with brands such as NIKE, OZON, Gazpromneft, Avito and Yandex. Each of them will share real cases and experience that will help implement changes and improve business processes.