1. Identify the source of impressions and clicks your website receives
With this digital marketing tool, you can test and identify which keywords are the main sources of impressions and clicks receiv by an online page and which are contributing to the website’s ranking on Google .
Thus, Google Search Console provides you with evidence to implement improvements when the tool shows, for example, that your company’s website is receiving many impressions (i.e. being display as a result for searches), but is receiving few effective clicks.
This paves the way for improving the page’s SEO titles . You can create texts with more appeal and argentina phone number library for the On Page SEO elements , optimizing the meta title, meta description and website URL, as well as creating calls to action with greater convincing power through the copywriting technique .
Read also : Discover the 20 Best SEO Tools for Optimizing Your Company’s Website
2. Check the indexing of pages Control backlinks
Google Search Console also informs you of any issues that ne to be fix on your company’s website at this stage, the most interesting pages that are preventing them from being index on Google, i.e., the page from appearing in the search engine rankings.
Additionally, it is also possible to upload a sitemap , making it easier for Google to crawl all the pages that make up a website. This is especially relevant for very large websites made up of many different URLs, which must be index in order to be display by Google to its users.
3. Evaluate Core Web Vitals metrics
Core Web Vitals are Google metrics that evaluate a website’s performance in relation to be numbers factors: loading spe, interaction spe, and visual stability. These metrics are relevant because they impact a website’s positioning in the ranking of results display to those who search on Google.
Google Search Console helps you check whether your website is performing well across these three elements and, as a result, offering a good browsing experience to search engine users on both desktops and mobile devices.
Link building strategies help to generate authority and relevance for a engine algorithm. With Google Search Console, you can see which backlinks, also call external links (i.e. recommendations from other pages), generate the most traffic for your website.