3. Acquisition : In this section, we can learn about the website’s main traffic channels This refers , as well as thoroughly analyze our campaigns on Google Ads , social media, Search Console, and other campaigns we may have.
4. Behavior : We delve into the most detailed level of the website, understanding which pages are performing best, the behavior of users visiting our website, the average time they spend on each page, making comparisons, etc.
5. In beta : These are features that are still in the testing and improvement phase , but are available for use in applications.
There are three functions to highlight in the case of Google Analytics , and they are:
Customer This refers lifetime value
customer brings to our business. This honduras phone number library metric is one of the most important and has gained increasing relevance in recent months, given the potential for subsequent campaign segmentation based on our customers’ capabilities.
It’s the natural evolution of the CVP or product life cycle , that is, the phases a product goes through from market launch, through growth, maturity, and decline.
– Cohort analysis : This is another metric that an end-to-end analytics service is revolutionizing analytics, as it allows us to understand the value of each group of customers over time as they interact with the company, and how they depreciate or lose value over time.
Multi-device another metric
that helps us better understand the consumer, and with it we focus on the customer journey, that is, the path the user follows from the moment they first contact the company until they finally become a customer, at the end of the conversion funnel.
6. Other analytics software : three are the ones that malaysia numbers list I highlight for their relevance and functionalities, and they are:
We can’t forget that if we use Google Analytics, we should also use another Google tool that will be very useful, which is Data Studio , which allows us to create very interesting dashboards to analyze data in a simpler and more intuitive way.