Memories of the International Marketing Congress Night Marketers in Granada
On Saturday, May 11, I had the pleasure of attending one of the marketing events of the year, the International Marketing Congress of Night Marketers in Granada, being able to meet up with great friends from the community and finally meet other @s. It was a special and unique congress, since it is the first congress I attend in which there were only women among its speakers, due to the importance they have in the Night Marketers community .
Furthermore Memories of the in May 2019
I had the enormous opportunity to join the Marketeros Nocturnos Staff , after having participated in the sessions since January 2014, and having attended the conferences in Malaga and Murcia . In addition , David Espadas , Alba Brotons and Daniel Moreno have also joined the staff , in addition to Marcia Paola a few months ago, and therefore, the Staff is made up of Daniel Robles, Ignacio Conejo, Rayko Lorenzo, Agustín Madariaga, Carmen Ros, Julio Trujillo, Marcia and the four new members, David, Daniel, Alba and myself, since May 2019.
— Antonio M. Rodríguez (@AntonioManu15) May 11, 2019
What was discussed at the 10th International Marketing Congress?
The magic of creating impactful experiences with Nadia Nemer
Nadia Nemer spoke to us israel phone number library about event marketing , based on her own experience at the Nemer Studio agency organizing events such as Marketing Rocks in Mallorca .
The combination of both, the experience and the event, is the most effective way to impact the memory of an event attendee.
We mustn’t forget experiential marketing, given due to the fact that order tracking its enormous potential for persuasion and loyalty. What we need to do is create experiences that captivate consumers.
The battle now arises between traditional marketing vs. experiential marketing .
The 3 Es of event marketing are: entertainment .
Emotion : generating something in the people who interact with us
Initiative : renterprise (be inspired but do not copy).
Memories of the International Marketing Congress Night Marketers in Granada
The 5 strategic objectives of event marketing are:
To strangers customers
2. Engagement : Strengthen bonds with our customers; the customer must connect emotionally with you.
3. Visibility : Brand awareness and malaysia numbers list notoriety; position yourself in the consumer’s mind.
4. Feedback : Generate reciprocity, feedback, and networking. Synergies: Getting to know each other, devirtualizing.
5. Educational : Content is very important; always take care of the content, connecting through ideas and knowledge.