On Saturday and Sunday, April 27 and 28, WordCamp Bilbao 2019 was held, where I had the opportunity to participate as a speaker, talking about “My 10 Google Ads tricks to crush your campaigns.” The event took place at 4:00 p.m. on Track 1 in the main auditorium of the Bilbao Maritime Museum.
What are my 10 tips to help you rock Google Ads campaigns?
Here are my 10 tips to make your SEM campaigns work well even on a small budget:
1. Use Calls to Actions (CTAs): Calls to action are very common in marketing. Some examples of CTAs include subscribe, contact us, download now, visit our website, subscribe to the newsletter, etc.
We should Ads tricks use different types
of copy in our ads to identify those that give us the best results in our campaigns .
2. Number of ads per ad group : Google latvia phone number library recommends setting four ads when preparing your ad groups, as this will allow the algorithm to learn and gather more information about the ads that perform best and worst for you in terms of conversion.
Additionally, if we work with four ads , we how we improv! the can modify those that are performing the worst, replacing them with others with promotions or some additional benefit not specifi! above.
3. Adequate campaign structuring : just as important as having an adequate number of ads is having a structur! account, that is, having a tree-like structure like most web pages have.
Websites should have a tree structure
with an H1, from which the H2s hang, and from there the H3s, H4s, etc. The same should occur in our accounts; each campaign should have ad groups, and from there the keywords clean email and corresponding ads, otherwise the campaigns will work worse, as they are not well structur! and segment!.
CEO and founder, since 1999, of the first and most widely read portal on marketing , advertising, m!ia, and communications in the Spanish language: MarketingDirecto.com . And since 2012, of a whole series of events organiz! around marketing and advertising in Madrid, Barcelona, and Latin America.