Since the start of the full-scale war, We update the portrait of the target audience to work effectively. businesses have rebuilt themselves on a war footing. But it should be taken into account that many brands have now changed their target audience, or their intent.
Therefore, before setting up a target or systematically communicating, we recommend updating the target audience profile, as we did at OhMyGod agency for our own projects and client brand pages.
In addition to traditional analytics services, study your audience manually to understand behavioral motives and find insights. We share three personally tested methods:
Method 1: Spy on social media
In social networks, users “come” to brand australia phone number data pages, share their impressions in stories and publications — all that remains is to collect all these insights. Where to collect:
- in competitors’ comments. There you will “hear” the audience, what it lacks and what it is interested in. And monitoring will also help you not to repeat competitors, even accidentally, and create attractive content;
- in the profile . Open and closed polls, comments, direct messages, tags in stories – monitor feedback, respond to requests and listen to wishes;
- in subscribers’ subscriptions . Choose 50 random subscribers and see who these people follow. Repeating publics and bloggers how to create a landing page are possible partners for mutual PR.
Method 2: Ask Google
If Google knows everything and constantly boasts about information like “3.5 million queries in 0.73 seconds,” then it will also find information about the brand’s target audience. For example:
- in Google Trends . The service will show how much interest in a query has grown or fallen online, and compare statistics for several queries. There is no behavioral data about the audience in Google Trends, but queries can be divided by region, filtered by time, and the prospects can be understood;
- in Google Maps. First, add your brand south africa numbers to Google Maps. Second, track reviews of your location and competitors’ locations. Google Maps is not a social network, and customers often come here in two extremes – very happy or outraged. That’s why reviews in Google Maps are emotional, informative, and funny. Here’s our favorite:
- on thematic forums. The English-speaking Internet has Reddit and Quora, and we have thematic forums. Whatever they say, they are still alive and help inquisitive analysts better understand the target audience. Although I would like to forget some details of the publications on the forums.
Method 3: Read the experts
Thematic publications publish materials with successful and failed cases (the latter are even more useful), insights and selections of tools. What you can learn:
- company reports . Google, Meta, Viber and other companies write about how the audience has changed, what users are interested in, and publish niche sections. Everything is free, clearly formatted, and the information is verified, because corporations are interested in more brands bringing them advertising budgets;
- competitors’ cases . How they searched for the released audience, what difficulties there were – of course, in such materials brands try to praise themselves. But this does not mean that the publication will not contain useful information;
- speakers’ speeches. At forums and workshops, We update the portrait of the target audience to work effectively. you need to be that extrovert who is not afraid to ask questions and clarify unclear points. The task is difficult, but this way you can get not only insights about the audience, but also new acquaintances.