Guessing what AI marketing will look like is like filming Terminator in 1984 – it seems like everything is clear, and then Terminator Genisys Digital Marketing Artificial Intelligence: Trends for 2022. comes out in 2015 and shows that nothing was clear.
But you can plan for the year ahead more confidently than for 31, so experts from OMG agency and G:HACK agency share artificial intelligence (AI) trends that will continue to change digital marketing in 2022.
1. Construction of a virtual Universe
Mark Zuckerberg’s announcement of a share benin phone number data internet space and the transformation of Facebook into Meta is not the cause of the trend, but its consequence. Thanks to the development of artificial intelligence, brands will be able to launch digital campaigns with a fully immersive effect.
It could be a game, a virtual supermarket with the ability to buy real goods, or additional space that expands the area of the house – anything that the budget can afford is possible.
The trend is moving to Ukraine at a slow pace due to the quality and depth of Internet coverage, insufficient development of VR technologies and their high price. But formats should be teste now.
2. Creative Artificial Intelligence
Three lines of code instead of a creative project manager duties and responsibilities copywriter is a possible reality. Artificial intelligence already writes sports news base on match results and creates short digests. AI “learns” on data arrays, identifies repeating patterns and creates templates base on them. Such a system depends on how many and what files a specialist uploads, so it cannot be call perfect.
But in 2021, a beta version of GPT-4 has already been develope – a model that has as many parameters as the human brain has – synapses , that is, about 100 trillion. This allows the system not only to “write” text, but also to select visual pairs for it, taking into account the context. Perhaps this is the future ideal creative, whose projects will never get into reputational scandals.
3. New ethics of using artificial intelligence
Rumors that Google is listening in on phone number taiwan conversations are bedtime stories for kids. Spoiler: the short answer in this case is yes, it is. But you always have to dig deeper. Artificial intelligence has much more power to collect user data from different channels, analyze it comprehensively, and, theoretically, manipulate choices with that knowledge.
Therefore, companies, corporations, government institutions and users now have a common task: to develop a new ethic for using AI in digital marketing and on the Internet in general.
1. Synchronization of predictive modeling and artificial intelligence
Predictive modeling analyzes data archives and builds models of the future base on them: possible events, audience behavior, budget expenditures. Its drawback is obvious – not everything can be predicted by studying what has already happend. The system is not flexible enough and cannot analyze data in real time. AI can handle this task.
Simultaneous analysis of current events and archival data will help you obtain non-obvious conclusions and optimize your work.
Companies will be able to legally obtain more accurate data on audience behavior thanks to the implementation of the latest technologies.
2. Automation of work with big data
Big data means nothing without processing and interpretation. Artificial intelligence will enhance the analysis of vast data with the ability to learn and anticipate, to operate without human intervention.
At the same time, big data will make AI more “smart”: the more information artificial intelligence processes, the better it will be able to study the next data, and so on in a circle. And when focus groups are not accurate enough, during anonymous surveys people lie and want to seem better than they are – the work of AI, devoid of emotions and preferences, will help to understand what women (as Mel Gibson bequeathed) and men want. And in general, everything except cats.
3. Cybersecurity
The number of leaks of explicit photos is so impressive that Meta has decided to fight “revenge porn”. You can upload nude photos to the platform , which AI will turn into a secure hash code and use it to recognize and delete intimate photos of the user if they appear online.
In the future, artificial intelligence will help identify and eliminate both such isolated cases of data theft or leakage, and protect against large-scale cyberattacks.
The implementation of this trend may give Edward Snowden’s glory seekers a break.
1. Personalized automation
Creative artificial intelligence, the trend described by Dima Dyuzhev, continues in personalized automation. In the future, chatbots will be able to communicate with users in such a way that only a fan of the movie “I, Robot” will feel the difference (but this is not certain).
AI natural language processing processes will allow tracking the information field in social networks, contextually identifying negativity and responding to it.
An additional benefit: such systems are developed using no-code technology, so that you don’t have to learn programming languages to work with them.
2. One user on many devices
How to find the same user on Facebook, TikTok, YouTube and Telegram? So far, no way. That’s why advertisers spend several times more money to “touch” a potential client several times, or, on the contrary, waste their budget on the same people.
Artificial intelligence will connect the user in the Internet of Things – a system where all devices are synchronized. This can already be partially done by connecting one mail to Google or Meta services. But in the future, it will be one platform standing above corporations.
3. Community creation and moderation
Gathering a loyal community is one Digital Marketing Artificial Intelligence: Trends for 2022 of the main tasks of the brand, and this is what we at OMG agency help companies implement. And in the future, this will be partially done by artificial intelligence, again thanks to the ability to learn and be super-systemic. AI will find future community members around the world and unite them in one place – the metaverse.