Create your lookalike audience list based on the characteristics of current customers to reach new users.
Use the audience size slider to optimize your lookalike audience for greater similarity, as this will help you understand the impact a higher match score has on your ads. Depending on your performance, you can choose to broaden your targeting , optimizing less for similarity and more for reach. Keep in mind that the top 1% is optimized for greater similarity, and the top 5% is optimized for greater reach.
Instagram ‘s total audience is smaller than Facebook’s. Start with a broad targeting new zealand phone number library and narrow it down over time as you learn which audiences convert. For example, consider starting with a 5% or 10% lookalike audience and narrowing this down to 1% as the system
How to learns to deliver create effective campaigns
Audience segmentation tips on Facebook
Choose the right audience
If you set your audience too specific, you ce size will be too small. Use a broad audience for brand awareness ads and a more specific audience to drive direct response. If your ad isn’t being delivered as often as you’d like, try expanding your audience size.
Avoid overlapping audiences
Audience overlap occurs when multiple ad sets are delivered to audiences comprised ukraine business directory of the same people. Having overlapping audiences isn’t necessarily a bad thing, but it can lead to underdelivering your ad sets. Therefore, audience overlap could explain why some ad sets
aren’t using their full budget
To find out if two audiences you’re usi rlapping, you can use the audience overlap tool another factor is the influence of social networks and algorithms that Facebook makes available to its advertisers, so you can be sure.
How to create effective campaigns for local businesses on Facebook? For local businesses
If you discover overlapping audiences after using the Audience Overlap tool, we recommend taking the following steps :
Consolidate overlapping ad sets target very similar audiences, you may see better results if you merge them into one with a larger budget.