They plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models. 03_Forecast Above Graphic: Dark colored bars indicate adoption in last 12 months. Light colored bars indicate adoption in next 12 months; this nascent market is quickly growing. Read the full report which surveyed over 90,000 people: Sharing is the New Buying This post is a section of a March 2013 report on the collaborative economy. In which I partnered with Vision Critical, titled. “Sharing is the new buying.” You can download the whole report and read the coverage by Fast Company.
The Collaborative Economy Is Exploding
Brands That Ignore It Are Out of Luck.” We asked thousands of respondents about their past usage (the dark colored bars) and their intent to use over the next 12 months (the light colored bars). Helping us to forecast growth. The purpose of this post is to drive deeper into one of the key findings. The forecast, here’s what we Poland Email List found: Even in new markets, adoption is doubling in most categories. For sharing of goods (sites like eBay and Craigslist). We found there’s significant growth in the sharing of used goods (up to 46%), but the overall growth rate is slowing. In nearly every category. At least as many people intend to try sharing in the next 12 months as have tried it in the past 12 months.
There is no runaway category
Prospective growth. Nearly every category of neo-sharing enjoys similar levels of interest from prospective users: 4% to 9% intend to try it in the next 12 months. With that said, there’s greater interest in custom products Turkey Email List (the Maker Movement). Personal services (PopExpert, TaskRabbit), places to stay (Airbnb, VRBO, HomeAway. And crowd-funding (Kickstarter and Indiegogo) indicate they may enjoy double-digit adoption rates. Anticipate that much of growth will be driven by Neo-Sharers. This persona type is an individual who shares much of their life across goods, services, transportation, space and money I’m trying to incorporate much of it into my work and lifestyle to better understand it.
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