To produce content that maintains a high standard you will need turkey telegram data to standardize your briefs. Luckily, content briefs can be used for a variety of content formats, even video content for YouTube, so you won’t have to change too many of the elements when creating briefs for different content types The intended title of the blog article or e book will give the writer more context and information about what the end product must look like. If you’ve got multiple title ideas for a piece, but have sett on one yet, include all the variations in the content brief. Just as long as all the titles describe the same “big picture” idea to avoid any confusion. It’s essential that you include the target length, or word count, of the article in the content brief.
Target Keyword
Your content production workstream is likely aimed at helping your thorough roi to justify your clients improve their search engine rankings for a particular search query or set of queries. With that being said, it’s vital that you include the target keyword and two to three variations of the keyword in the content brief. In addition to the article objective, almost all writers use the target keyword as the starting point of a new article. By highlighting the main keyword for a piece, the writer will know which keyword variant to prefer above others. You should also include variations of this keyword so that the writer can mix it up a little and it also helps the content rank for various long-form, alternative keywords.
Content Outline
When some people hear the term content brief, they immediately cameroon business directory think of a content outline. While this isn’t the only component of a content brief, it’s still quite essential, and no content brief is complete without one. The content outline contains the main headers and subheadings that you want the writer to discuss. Some agencies prefer to give writers more autonomy than other agencies in the market. And as a result, won’t include a lengthy outline in the brief. The level of detail that you include in content briefs will depend on the decision that you’ve made with your team beforehand.