Regulate, ensure, and even insure? Olivier Blanchard. A leading voice for digital business. Posed a great question to a Facebook group in which we participate. Asking how the sharing economy will contend with jerks that will mess with the sharing space. I’m paraphrasing his excellent question: “There are millions of jerks out there who will either resist this outright or try to twist it into something else if they get a chance.” He’s right. There are incidents that have already happened where someone visited an Airbnb and trashed the house. A car-sharing driver killed someone. How does Crowd-funding has been used to commit fraud or n the gift economy where people share goods for free.
Haven taken all and given little
This important topic was addressed at yesterday’s Resilient Summit, an event in Kansas City that I’m co-hosting. Four Ways the Collaborative Economy Weeds out the Jerks. I’d like to share the ways I’m seeing these crowd-based systems develop that are helping to identify jerks, and purge them from the system, as well as reward Sweden Email List behavior that the community is seeking. Here’s what I’m seeing: Background checks to vet out bad players. First of all, some of these startups provide a form of screening, although quality widely varies. Airbnb for example, requests that hosts, and often guests, provide driver license screenshots which can aid in background checks.
Companies like Scoot Networks
Conduct background checks for driver records. I’ve read, and heard, that Lyft and Uber conduct very light checks on safety of cars, but due to scale likely can only confirm if a car is newish model. There’s an opportunity for Vietnam Email List more rigorous background data to be shared across the industry and from traditional players. Tapping the social graph as a form of trust. I frequently make the case that the first phase of sharing is social media, and that the collaborative economy (the physical world) is the second phase. I studied a sampling of 200 sharing startups and found that 74% of the startups had integrated some form of social profiles, recommendations or even Facebook Connect.
+ There are no comments
Add yours