YouTube , I want to be the world’s largest video hub A magazine . I created YouTube Kids, YouTube Go, YouTube Gamers, YouTube Music…
But we must not forget the following: Ethical, responsible and constructive.
Plan for failure . Testing: simple, fail early, and fail cheaply. Avoidable and hidden
errors : switch to a developer’s mindset.
Prototypes : Google Assistant, Google Glasses…
Become a maker A magazine not just a thinker
Intrapreneur: A heart for entrepreneurship in organizations, to focus on innovation.
Creativity in tourism marketing, with Nani Arenas
Memories of the morocco phone number library International Marketing Congress Night Marketers in Granada
Nani Arenas brought us creativity through tourism marketing .
– What we see and what we do when we consume.
– What a creative product should be like.
– Objectives of a creative product, utilizing surprise.
– Challenge: Involving strategic website redesign local stakeholders in tourism, impacting local activity.
A differentiation in the destination is achieved, going beyond mere observation.
We have the product, now what?
The advertising that interrupts our lives is gradually disappearing.
Let’s use our imagination to attract attention.
We can run street marketing campaigns
using the example of cow footsteps in A Coruña in Galicia. A yogurt brand did this.
Partnerships : Pompidou de Pais teamed up with Ikea to make the wait at the museum entrance more pleasant.
We can use images that convey what we want to convey, with inspiring photos and sensations, complementing all of this with videos.
Campaigns in museums
Controversial campaigns clean email generate rejection and are talked about in society.
I work to live on a paradise island, an advertising campaign to promote Australia .
We must not forget about creativity on social media.
Memories of the International Marketing Congress Night Marketers in Granada
Ticketing strategies as a differentiating element in business growth with María José Nicolás
María José Nicolás
He told us about his experience managing the marketing department of Albacete Balompié.
Context : LFP, economic control, capacity reduction, occupation of the shooting chamber…
What to do in this situation and with this context?
– Clubs need to have our community represented in the stadium.
– Finding new target audiences is the great challenge.
– Lowering the average age.
– Developing a cadre of fans.
– Involving women, who are increasingly becoming involved.
– Understanding the club’s potential in its city.