Targeted approach to B2B customer groups
Ideally, every B2B user, whether buyer, user, decision-maker, employee or applicant, gets the website with the content that is right […]
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Integrating content marketing into B2B communication strategy
For this reason, B2B companies will need to embed content marketing more strongly in their overall communication strategy. According to
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Content marketing is more than a hype topic in B2B
The topic of content marketing is currently on everyone’s lips. But if you take a closer look, the topic is
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Evaluate user behavior and derive optimization measures
Creating a landing page is not a finished process. After going live, you should check whether the website is optimization
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Overcoming all hurdles with confidence
Place the most important content of your website in the visible area without having to scroll. Be concise and name
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Solve conversion and SEO optimization in lockstep
Especially in today’s fast-moving world, there are often only seconds to convince. For landing pages, this means that they have
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A Director of Innovation and Editor in Chief Meta-Media
A establishing itself as the world’s largest gathering in terms of investors in attendance and capital at stake. This year.
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A platform aimed at reducing the commissions taken by app stores on developers’ games
A her generative AI integrates into any business process and counts 40 Fortune 500 companies among its customers. A including
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Benedict Evans notes in his annual slush presentation
A language models that fascinate as much as they question. But as. A after the initial excitement. A the reality
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A according to a survey by the global system for Mobile Communications
A far from the incessant migrations imposed by strategic reversals and changes of ownership? A crucial question at a time