4 steps to implement account-bas marketing in your company
4 steps to implement account-bas marketing in your company
Have you notic that account-bas marketing optimizes the conversion of leads that can become customers who, in fact, make a difference in your customer base and in your company’s revenue, right?
So, now we will show you the 4 essential steps for you to take advantage of the advantages benin phone number library account-bas marketing brings to businesses that implement this strategy.
1. Align marketing and sales teams Create target content
For successful execution of the ABM tactic, it is essential that the sales and marketing teams are in tune and work in synergy to achieve the propos objectives and goals, accurately outlining the profile of the B2B lead to be impact, their nes and pain points.
This way, it will be possible to establish which accounts are of interest to the company book your list map out the planning to interact and engage this lead through the content publish and sent through the select communication channels.
2. Identify the company’s ideal customer profile
Use your current customer base to analyze which customer profiles have the highest share and value for your let’s use automatic word selection accounts. Using these real profiles, it will be much easier to find prospects with the same or similar characteristics.
It is also possible to evaluate leads that have not yet been convert, but are of great interest to the company. To do this, you can use reports from customer relationship management (CRM) tools to group customers (regular or potential) with an ideal profile according to categories such as area of activity, revenue, average ticket , lifetime value , etc.
Now that the marketing and sales teams are align and train, and they have identifi the most valuable customer profile to prospect, it is time to interact with these leads .
To do this, use content marketing to address the specific nes of these pre-select prospects and overcome potential objections . Publish and send this content through the communication channels most us by your target customers, such as social mia, email marketing, search engines, blogs , etc.