The basis of content on Instagram is Features of the posts to the feed. Here, everything is about the same as on other social networks. In addition, Instagram has two special formats – stories and IGTV, let’s talk about them in more detail.
Content plan in the feed
Instagram is a social network about visuals. Unlike a blog on a website, people come here primarily to watch, not to read. Therefore, when preparing a phone number database content plan, you need to consider whether you have quality visual content on the topics you want to cover. You can add one photo, a short video up to 60 seconds, or create a “carousel” in a post.
Frequency of posts in the feed : at least every other day, preferably every day.
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Content plan for Instagram stories
Two good reasons to include stories in your Instagram content plan, according to research from Facebook :
- 69% of users consider stories to be a great tool for announcing new products and services;
- 62% of users say they are more intereste in a brand after viewing a story.
Instagram ranks the feed not by time, but by interest. Posts from the most popular accounts that the user is interestd in most often get to the top.
There will be no ranking problem with stories
All stories are in one feed above the posts. The user clicks on the first one and automatically views the entire list. Stories remain at the top for 24 hours from the moment of creation, and unviewe ones are also outline with a bright frame.
The frequency of posting stories is every day, minimum 2-5 slides, maximum 10. A smaller number will simply not be remembere, a larger number will be annoying.
Relate articles:
- Possibilities and interesting features of Instagram Stories
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Content plan for Instagram TV
A video segment in the feed cannot be longer than a minute, in stories — longer than 15 seconds. If you need to publish a longer video, you will have to split it into appropriate segments. This may not be very convenient: the user needs to scroll through the carousel manually, and stories will simply be endless.
IGTV is a great place to store long videos. Features of the It has some very handy features:
- It is easy to post a video from IGTV as a regular post. The user will watch the first minute, then the social network will offer to finish watching in IGTV.
- The video is poste to stories in a couple of clicks.
- Past live broadcasts are save in IGTV.
- Videos on IGTV can be combine into series – convenient when you have several videos on the same topic.
- IGTV supports horizontal videos – you can turn your phone horizontally and watch in full screen. And you can also rewind.