To get to that phase 3, the conversation must be made possible. The key to this is largely in your own hands as a municipality. Are you currently mainly educating and informing? We see a lot of content about
public campaigns (‘Drive Mono’),
local events (‘Come to the information session about informal care’), or
service (‘The counter closes an hour earlier’).
This content will not get the conversation going quickly; after all, you have other goals. So you will have to dare to phone number lead address themes that are a priority for residents and choose the right angle to challenge them to respond.
2 girls talking on social media
Good conversation, but what now?
The first steps are being taken carefully. From reactive webcare to proactive webcare. Actively participating as a municipality in communities of residents. There are also questions. What tone do I adopt? Does the resident really want a response from the municipality? But above all: okay, good conversation, but what now?
The step from phase 3 to phase 4 (municipality networks) is perhaps the most difficult step. After all, this means that not only the communications department, but the entire organization is continuously connected to the outside world and also adapts work processes and policy to this. What role can the communications professional take on in this fourth phase? The core of the matter: how do you bring the online conversation into the organization and what happens next?
We will give you 4 tips that we have given to municipalities and other government organizations in the past period, from which you and your organization can also benefit.
Also read: This creates a community & how to convince management
1. Make the organization part of the conversation
Are your colleagues from policy, management and administration aware of all those interesting conversations you have with residents? Or do you only school email list inform them when something is ‘urgent’? There is a good chance that the latter is the case. You may already distribute an environmental analysis within the organization on a daily or weekly basis. But is it read? And if it is read: does anyone ever go into action mode? As long as this is not the case, it will be Getting the conversation difficult to make the step from a use eamil marketing for customer appreciationconversing to a networking municipality.