Unless you’re a master of improvisation, you’re likely going to create. An outline if you want your audience to get value from your presentation.
Just like a good speech, your B2B sales efforts also ne a bit of structure or process.
Effective sales processes drive conversions, turn more leads into clos deals. And ensure that all of your reps are providing customers with positive, consistent experiences, no matter who they’re speaking to.
Yet many sales managers struggle to create scalable sales processes that consistently generate repeat business.
What is a sales process?
>>> A sales process refers to a series of repeatable steps that a sales team takes to move a phone number list prospect from an early stage to a clos customer. A solid sales process helps reps close deals consistently by giving them a framework to follow.
Why build a sales process?
>>> You can think of a sales process as a map that guides your sales team on their journey to convert leads into customers. Without the map, your marketing team’s lead generation efforts would quickly go to waste.
Having a standardiz sales process could also help less experienc reps quickly. Get up to spe on best practices and learn what to do at different stages of sales.
Prospecting can involve online research on sites like LinkIn or Quora. It can also take place at industry conferences or events. Additionally, you can prospect by asking current customers. Or colleagues to recommend people who might be interest in your product or service.
Connect and qualify prospects
Research the company
Research helps your reps put themselves in the customer’s shoes to deliver a more personaliz and tailor experience, thereby improving the likelihood of closing a deal.
The crucial part of this stage is understanding each prospect’s challenges and nes and establishing your product or service as the solution.
You may ne a rep to talk to other people in the company in different departments to get a holistic view of the business and your goals. A good salesperson is expect to understand the company better than the individual prospect working there.