You can reach new leads through a variety of channels, email outreach but in this post, we’re going to talk about email outreach.
It remains one of the most popular, cost-effective, and effective methods for reaching your leads.
What is email outreach?
In this post, we’ll first define what Email Outreach is and why you should pay attention to it.
Next, we’ll review the different techniques for effective email outreach, and finally, we’ll show you a workflow we use at LaGrowthMachine to attract more customers .
What is Email Outreach?
Email Outreach is defined as the action of sending rcs data emails to people with the goal of reaching them and starting or continuing a conversation.
Generally speaking, email outreach can be used by marketing or sales teams for lead generation, content promotion, link building, etc.
But when it comes to B2B sales, is primarily used to contact leads.
Knowing this, there are different types
1. B2B Cold Email: This is when you try to reach a lead for the first time who doesn’t know your company or brand.
2. Warm Email Outreach: When you have been in contact with the person before or someone else has recommended them.
Depending on the type of Email Outreach, you may and since everything with a name is better remembered need to vary elements such as the message, its call to action wording, subject lines, and objectives.
What is the advantage of Email Outreach for prospecting?
In this post, we’ll focus solely on sales email outreach. Here are some of the objectives of this type of email:
- Generate qualified leads;
- Nurture current leads;
- Send sales follow-up email ;
- Close more deals (i.e., increase sales).
Let’s look at each one in detail below:
1) Generate qualified leads
This is the most common use. The goal here is to burkina faso business directory send sales emails to people who have never heard of you.
Sending a cold email to a potential client is called cold emailing . There’s even cold email software you can hire for this purpose.
The conversion rate with this sales method is low, as it is less than 1% according to breakcold.com.
However, if you practice mass emailing, you can increase this figure to 4% or 5%.
For example, if you send 1000 emails, you will go from 10 new customers to 50!
Sending mass emails can be quite time-consuming unless you use a sales automation tool like LaGrowthMachine.
With our tool, you can send an unlimited number of sales promotion emails in just a few clicks. And if you use an omnichannel sequence (LinkedIn + email, for example), you can increase your conversion rate by up to 50%!
Get 3.5 times more leads!
Do you want to improve the effectiveness of your sales department?
LaGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you’ll get a free 14-day trial to try our tool!
Try it now for free!
2) Nurture your current leads
Email marketing can help you reach leads already in your pipeline and nurture them to keep them moving down the funnel.
This is called a “drip campaign” and involves sending an automated sequence of emails to hot leads.
When someone isn’t ready to buy right away, it’s crucial to nurture them until they are ready.
In fact, broadcast emails are an effective technique for achieving this type of goal.
3) Follow up on your leads
With your outreach emails you can also follow up on your leads.
Remember: Only 1% of your leads will convert with an Email Outreach strategy!
By sending 2-3 follow-up emails, you can dramatically improve your conversion rate with minimal effort.
Again, you can do this very easily if you use LaGrowthMachine. You can even set the time between emails.