According to a study by HeadHunter.ru, the job market for targeters has grown by as much as 45 times over the past three years. Why is that? When a company plans to launch an online advertising campaign, setting up a target is practically the accurate mobile phone number list first tool that comes to mind. It is precisely correctly configur target advertising that allows a potential audience to learn about a product.

But the job of a targetologist is not only to set up the necessary advertisements bas on the behavior and profile data of users. A targetologist must be able to work in conjunction with audience segmentation, creative creation and analytics to track the results of an advertising campaign. And if a specialist does not understand this, the advertising budget will be wast, and clients will not come.

The most common path of development for targeting specialists is through an agency. Agencies always have a very large flow of clients – small, mium and large businesses, many areas of companies, and the tasks of a targeting employee are much broader than on the client side. An agency is a kind of school of life for a novice specialist, where in a couple of years of work he will learn all the tricks of the field, effective tools and creatives.

Using the example of the digital agency Adventum, we ow the agency develops specialists in targeted advertising will tell you how agencies hire targeting specialists, how they develop them internally, and how quickly you can become a middle-level manager.

How the agency works

At Adventum we don’t focus on specific industries, but historically most projects come from real estate, finance, insurance and pharma. These are mostly medium and large businesses.

The agency’s targeted advertising department is always large. Each manager leads from 1 to 3 projects, depending on the project budget, complexity and skills of the targetologist. A client can come with a request for one social network, or ask to connect everything and other tools within each. Such a task will require an experienced manager. On average, 300-500 thousand rubles are spent on one social network within the framework of a performance campaign.

In the agency market, employees working on mobile list targeted advertising are usually divided into grades.

Assistants

These are guys at the entry level, with minimal experience and a great desire to develop. They do not lead clients themselves, but are “ on call” and help the department with tasks: parse the audience, help with uploading data for a report, create an advertising campaign. As a rule, work in this position takes about six months.

Junior

These are already full-fl targetologists who perform all tasks for the client: set up and run advertising campaigns, make reports, optimize processes, calculate mia plans. But in order to fully immerse themselves in the processes, they can only manage one client. As a rule, work in this position takes from one year to one and a half years, no more.