This week we voted. We found out why major advertisers are boycotting Facebook. We shared the good news that VKontakte decided to extend its campaign to support businesses. And Brand Analytics also told us about the most popular stars on social networks. Guess who they’ve been talking about all year?:)
Number of the week
Brand Analytics, as part of its partnership with Forbes phone number library magazine for the project “40 Under 40. The Most Successful Show Business and Sports Stars Under 40,” has compiled a fresh popularity rating on social networks .
- Facebook will allow you to create audiences based on purchasing activity .
- Brand Analytics has compiled a rating of the most popular stars on social networks.
- Instagram is preparing to dedicate a separate screen to all Stories .
- Brand Analytics has started analyzing TikTok .
- WhatsApp launches animated stickers, QR codes and dark mode for desktop .
- VKontakte has extended its business support campaign until July 31.
- Odnoklassniki now has advertising posts with a important news of the week: shows, business and new advertising opportunities in social networks carousel of products and links .
- The desktop version of Telegram now supports multiple accounts .
- Yandex.Zen announced new formats – stories and galleries .
- VKontakte will allow communities to earn money from subscriptions.
- YouTube is testing 15-second videos in the app.
- Major advertisers are boycotting Facebook .
Important smart
How to increase engagement and activity of a VK group using a challenge
Interesting LEGO case. A project that was mobile list liked by children and adults
What is the time: 6 minutes.
This is a completely working life hack that can be used both for employment in an agency and on the client side.
When we hire junior level specialists, we look to see if they have experience working with VKontakte, Facebook and myTarget advertising accounts. This is a mandatory requirement. Experience working with 1-2 clients with the ability to show cases will be a plus. It is also important to understand how analytics systems work and be able to create reports.
Soft skills are no less important – the ability to communicate, learn quickly, work in a team, and not be afraid to “get up after falling”. The work of a targetologist is often about overcoming failures – out of 10 hypotheses, only 2-3 lead to some results. And it is important not only to get them, but also to be able to scale them. There is enough stress.