In the “Audience Settings”, don’t forget to expand the “Additional Options” tab and specify the language there (in our case, Russian).
Otherwise, the advertisement may be shown to people who do not speak Russian at all, and this could result in a waste of the budget.
Mistake 5: Setting audience interests based on the product
By setting up detailed targeting, you can specify the interests of the audience. And at this stage, many novice advertisers make mistakes.
Let’s say our task is to sell tours to Kamchatka. To do this, we create a new audience: we set up detailed targeting, set interests.
If you ask an average targetologist, they will most likely name the following interests: Kamchatka, travel, hiking, hunting, fishing, extreme sports. But they most likely will not work.
To choose the right targeting, you need to think about who buys such tours. In our case, these will be people with high incomes and high levels of stress at work: owners and founders of companies, top managers. They go to Kamchatka to “reboot”. To do this, you do not necessarily have to be into extreme sports or active recreation. Those who love hunting and fishing will most likely want to organize a trip for themselves; they do not need tours. But people who are very busy at work do not have time to buy tickets and deal with other organizational issues on their own; they would prefer to buy a tour.
Mistake 6: Narrowing the audience
In an effort to target specific users more accurately, advertisers specify many audience interests. But this may worsen rather than improve the results.
For optimization algorithms to work effectively, a campaign should have as much data as possible about the audience, clicks, conversions. By segmenting the audience, we reduce the amount of data. Because of this, the algorithm works worse.
By the way, you shouldn’t immediately launch advertising with detailed targeting. It’s better to start with remarketing. There are three options for setting it up.
- If the Facebook pixel is installed on the site. Then we can create an audience based on its data and “catch up” with advertising to all site visitors – not only those who came to it from mint database Facebook, but also those who came from Google, Yandex, etc.
- If there is no website, but there is a popular Instagram page. Then we can set up remarketing for our subscribers.
- If you have a database of customer contacts (phones and emails). These contacts can be uploaded to Facebook Ads, creating a custom audience for displaying ads. how to build telemarketing leads Important: there must be at least 1000 contacts (this is the minimum audience for launching ads through Facebook Ads).
Next, we launch look-alike. For example, you can create an audience of users similar to your customers who bought something in the last month or six months.
Then it is worth launching advertising using broad targeting (with conversion optimization). And only then segment the audience.
Mistake 7: Not paying enough attention to preparing ads and creatives
Advertisements should be bright and burkina faso business directory interesting, attract attention, and evoke emotions. Try to hit the pain points of your target audience. You can show the product in detail if it looks attractive.