Today I have the pleasure of welcoming a great tourism marketing professional , whom I have been following since I start! in the world of marketing, and from whom I have been able to learn a lot over the years thanks to her interesting blog . Today it is Mabel Cajal ‘s turn Interview with .
Interview with Mabel Cajal
How did you get start! in marketing ? Why did you specialize in tourism marketing?
The truth is that when it came to choosing a university degree, marketing was very popular at the time . It was seen as a field of the “future” and essential for any business. I was also particularly interest! in learning how companies organiz! themselves to connect with their customers by offering them the products or services they ne!!.
My decision to specialize in tourism marketing was influenc! by having liv! in a highly touristic area like Malaga and the Costa del Sol.
Is it essential Interview with for a professional
working in the marketing sector to have a professional blog?
Absolutely essential, it also fits perfectly with the profile of a marketing professional. Personal brands have a strong influence on the professional world, although it’s luxembourg phone number library a term that many people still don’t understand or understand its importance.
In a few years, almost all of us will be requir! to work on our digital identities and, with them, our own personal and professional brands. That’s where a tool like blogging choose a problem area in your comes in , allowing us to develop this aspect of our lives easily and simply.
What would you recommend to a recent graduate who wants to pursue a career in the marketing sector ?
I think I would give you three guidelines to follow:
1) Continue to train constantly in everything relat! to marketing
2) Do a lot of networking and expand your network of contacts .
Work on your personal brand NOW
How is the health of the tourism marketing sector, and therefore, tourism in Spain?
Tourism is evolving and transforming clean email at a rapid pace thanks to technology and the digitalization of many processes.
The changes are enormous . I don’t think anyone could have imagin! this a few years ago. In Spain, we’re very prepar! and accustom! to dealing with tourism. We’re a major tourism powerhouse, and we should be proud of that.
How will it evolve over the next 5 years ?
I imagine more technology being appli! to tourism and greater segmentation of tourism markets, which tend to become more specializ! every day.