On Saturday and Sunday! April 27 and 28! WordCamp Bilbao 2019 was held! where I had the opportunity to participate as a speaker! talking about “My 10 Google Ads tricks to crush your campaigns.” The event took place at 4:00 p.m. on Track 1 in the main auditorium of the Bilbao Maritime Museum.
What are my 10 tips to help you rock Google Ads campaigns?
Here are my 10 tips to make your SEM campaigns work well even on a small budget:
1. Use Calls to Actions (CTAs): Calls to action are very common in marketing. Some examples of CTAs include subscribe! contact us! download now! visit our website! subscribe to the newsletter! etc.
We should use different types of copy in our ads to identify those that give us the best results in our campaigns .
Number of just as important ads per ad group
Google recommends setting four ads when preparing your ad groups! as this will allow the algorithm to learn and gather more information about the ads that new zealand phone number library perform best and worst for you in terms of conversion.
Additionally! if we work with four ads ! we can modify those that are performing the worst! replacing them with others with promotions or some additional benefit not specifi! above.
3. Adequate campaign structuring : due to the fact that order tracking number of ads is having a structur! account! that is! having a tree-like structure like most web pages have.
Websites should have a tree structure ! with an H1! from which the H2s hang! and from there the H3s! H4s! etc. The same should occur in our accounts; each campaign should have ad groups! and from there the keywords and corresponding ads! otherwise the campaigns will work worse! as they are not well structur! and segment!.
This !itor is a perfect tool for SEM specialists
that is! all of us geeks who are d!icat! to optimizing our companies’ or clients’ Google Ads campaigns to achieve a good ROI.
The Google Ads !itor! known some time ago as Adwords !itor ! is a tool that allows you to download your accounts from the engine! and from there! work with all your clean email accounts. Once everything you’ve been working on is finish!! you can upload them directly in one go! making account management more efficient.
My 10 Google Ads tricks to rock your campaigns
5. Use of banners with storydoing : Banners are us! in display campaigns! which will appear throughout the Google display network and on websites affiliat! with the Mountain View search engine. Banners don’t just have to be pretty; they must truly help sell. Therefore! they must not only tell a story! with an introduction! a middle! and an end! known as “storytelling!” but also go a step further! with storydoing ! and lead the potential customer to take action! that is! to enter the sales funnel.