Natural Links in SEO: A SEO remains, above all, a competition. We’re not simply trying to seduce the algorithm; we have to convince it that our page is more relevant than our competitor’s page for a given expression. However, the room for maneuver we have is not infinite. Once your HTML code and content are optimized to the maximum of what is possible, you have little other option than acquiring links… But netlinking can sometimes turn against you in the event of abuse, with Google penalizing attempts to manipulate its algorithm.
The search for natural and powerful links is becoming a goal for many SEOs. But what do we mean by natural links? How can we obtain them? Can we even simply believe that natural links are the definitive solution to lasting netlink building?
Netlinking at the heart of Natural Links in SEO: A the genesis of Google
In the beginning was the Internet, and the Link was with the Internet, and the Link was the Internet.
He was in the beginning with the Internet.
All things were made through him, and without him was not anything made that was made.
Taking an interest in SEO requires paying particular attention to Google, which holds over 90% of the market share in France. However, to better understand an individual, it’s always interesting to delve into their past: childhood successes, ambitions, and traumas partly determine the adults we become. The same is true for a company: a corporate culture influences marketing positioning as much as R&D strategies and the products and services delivered to customers.
The PageRank Citation Ranking: Bringing Order to the Web
For Google, it all began at Stanford with the collaboration of two extraordinarily brilliant students, Larry Page and Sergey Brin. Together, they telegram data published an academic paper based on a concept they themselves had developed: Page Rank. The idea behind their publication? The relationships between different documents published on the web should help refine the relevance of online information searches. The principle is as simple as it is brilliant: the more a URL is cited on the web, the more interesting it must be. Popularity becomes THE criterion of relevance.
To put it (very) simply, the score expressed by the Page Rank determines the probability that a user randomly and indefinitely browsing the web would have of regularly coming across a URL they have already visited. Although it has not been communicated for many years, the Page Rank still plays a key role , twenty years later, in the functioning of the algorithm. If you speak English and if the subject interests you, the publication in question is still accessible online:
- The PageRank Citation Ranking: Bringing Order to the Web
The university project of two Stanford students, or the first version of Google!
A wild and frantic race for links
A page with many links is considered more how to write effective sales email subjects? relevant than one without inbound links. You can imagine the consequences of such a paradigm in a world where competition has been steadily intensifying since the 1990s: obtaining the most links, regardless of the means—or even morality—has become an end in itself for SEOs.
Many strategies have been put in place to quickly develop a site’s netlinking:
- Reciprocal or cross-link exchanges;
- Bulk registration in directories;
- Article publishing sites, also called press release sites;
- Creation of networks of sites becoming real link farms;
- Mass publication of blog comments, forum posts;
- Purchase of links on a case-by-case phone number iran basis or on platforms;
- etc.
It was no longer the best site that was the most popular, but the one that had the means!