Now that we’ve reviewed what sales email subject lines are write effective sales and why they’re important, let’s talk about writing them.
I found this great quote from MailChimp that goes like this: “The best subject lines tell what’s inside, and the worst sell what’s inside.”
This is a great mantra when crafting email subject lines. The goal is to create curiosity rather than a direct hard sell.
Be clear and concise
This is the best way to ensure your email will be read. It means whatsapp number database getting to the point and avoiding long sentences or unnecessary words.
For example, don’t say:
Subject:10 reasons why XYZ company is the best choice for you
Instead, you could use shorter, more interesting email subject lines like:
Subject:Find out why XYZ Company is the best choice
See how we generate curiosity? We want the lead to think, “I wonder what company XYZ does…”
You can also use catchy phrases, humor, or even how to write effective sales email subjects? questions to make your subject lines stand out.
Be brief and clear
Try to keep your subject lines to 50 characters or less. Many email providers, like Gmail, have a character limit when displaying the subject line.
Plus, short subject lines are easier to read and understand, and more visually pleasing. Why make your leads squint and strain to understand your message?
Another example, instead of:
Subject:Here’s what you need to know about XYZ Company
You could try something like:
Subject:Company XYZ: Know the Facts
This brings me to my next point, use emojis and/or symbols to make your subject line more fun!
Encourage your leads
Emojis and symbols can add visual appeal. They also help burkina faso business directory distinguish them from the sea of emails from your leads.
However, keep in mind that you should be mindful of which emojis you write effective sales use and how often, as too many can be off-putting.
Additionally, using action words like “learn,” “discover,” etc., combined with words that create a sense of urgency, such as “now” or “urgent,” will also increase openness.
For example, instead of:
I could say:
Subject:Discover XYZ Company Now
Personalize
Finally, and this is the most important point , personalize! Two years ago, this was optional, but now, personalizing your subject lines is essential.
Your leads want to feel like they’re talking to a real person, not a bot sending emails.
Use their name, company, or job title to refer to them. You can also incorporate your own industry- or product-specific jargon for added effect.
