On the employer brand . People are more willing to go to a company that is well-known or has cool experts – everyone wants to work in a team of professionals. For example, at webinars we give valuable
knowledge about Internet marketing for free, so not only potential clients but also beginners
participate in them. Some of them consider the company as a possible employer. By the way, candidates often say that they watched our webinars and presentations.
Where to look for an evangelist
Among its employees
eLama does not have a super technology for turning employees into evangelists. But any initiatives of
colleagues in this direction are supported. If a specialist wants to write an article, we will do
everything to help him: we will edit and proofread the material, negotiate publication with the media.
If a person is interested in speaking, we involve him in webinars and conferences.
For example, on Fridays we have a demo where each department talks about what they did in a
certain period of time. People talk, and we listen: if the topic is interesting, we can ask an employee to
speak to an external audience or write an article. chinese overseas africa database Another example: the guys from our customer
service answer hundreds of customer questions every day. They are deeply immersed in the product
and know everything about it, so I ask them to prepare publications from time to time.
In the labor market
We are not trying to find a ready-made evangelist, because there are few of them, they are all known
and already working somewhere. It is better to as such, you should only recommend aim for a strong expert with experience in speaking
and writing articles. In this case, it is worth focusing on the functions, not the job title – many people do not even know who an evangelist is, so the response to such a vacancy will be low. You can try to
formulate a request more broadly, for example, “an expert in such and such a field with the functions
of public speaking and writing articles.”
Requirements for a candidate for the position of
evangelist
In addition, we would like the candidate to belgium numbers demonstrate certificates of successful completion of official exams in these advertising and analytical systems.
Then we remembered that we were looking for not just an Internet marketer, but an evangelist. But with such requests it would be difficult to find one, so we decided to soften the requirements. We settled on the fact that the candidate needs to thoroughly understand the work of at least two advertising systems, one of which is Facebook Ads.