The most important social media channels for companies in the Netherlands are:
Although the use of TikTok is increasing (from 16% in 2021 to 30% in 2022), this channel does not yet have a place in the top 5. 47% of respondents indicate that they want to use TikTok in 2023. Sanne Bekkema lists more figures and conclusions from the research for you here .
What Social Media Marketers Focus On
Different studies, different results. Because if you only ask social media marketers, 2023 will datasetbe the year of Instagram. This is evident from research by HubSpot among 1200 social media marketers worldwide. In it, 29% indicated that they focus the most on this channel. And no less than 52% want to pay more attention to it this year. According to the respondents, Instagram is the platform with the highest Return on Investment (ROI), high engagement and the best opportunities to grow as a brand. Sound familiar?
In addition to Instagram, Facebook remains popular, TikTok is also on the rise according to this study (if Gen Z is the target group) and YouTube also has an important place in social media strategies. What also matches is the most important goal and at the same time the biggest challenge on social media: creating content that stimulates the involvement of followers. What can help with such an objective is to respond to what is happening on social media. Think of community building, social commerce and short-form video. I explain six trends to focus on from the HubSpot research in this article .
Your adaptability as an asset
While we try to figure out which platforms are the most profitable, a technological battle is being waged among the social useful telegram channels for everyone who works in digital media giants. The launch of Meta’s latest text-based app Threads did not go unnoticed by competitor Twitter. Twitter was soon renamed ‘X’. And now TikTok is also introducing a feature for text-based messages. Eva Dorhetso (Someflex) summarizes the latest developments on social media in her social update .
It is certainly not a slow period in social media land. But what do all these (technological) developments mean for you or your organization? When asked, Eva school email list shares her ultimate tip: “ Your adaptability is your greatest asset in these rapidly changing times. Make sure you are flexible. Dive into the world of AI for content creation, experiment with the latest features and stay curious about what the next trend will be. ”