On air is a regular digest from Likeni with the most important, fresh and smart materials that came out this week.
This week, Telegram was unexpectedly unblocked. Twitter said it was working on launching voice tweets. And Viber launched group video calls mobile phone number data in Russia.
Instagram algorithms prioritize images that feature more nudity , according to experts from AlgorithmWatch and the European Data Journalism Network.
- Roskomnadzor announced the unblocking of Telegram .
- Ingate invites you to take an SEO intensive course .
- Pavel Durov told what will change as a important for the week: telegram unblocking and instagram algorithms result of unblocking Telegram.
- Zoom will provide end-to-end encryption to all users.
- Twitter has introduced a new type of post – voice tweets .
- Pavel Durov called for a fight against the monopoly of Apple and Google.
- Instagram explained how the social network’s algorithms select posts to display in the feed.
- A single account united the ecosystems of VKontakte and Mail.ru Group.
- Users will be able to turn off political advertising on Facebook and Instagram.
- WhatsApp users will be able to send money transfers and pay for goods in the messenger.
- Facebook explained how the advertising display system works on the social network.
- Viber launched group video calls in Russia .
How the agency develops specialists in targeted advertising
We will tell you how agencies hire targeting specialists, how they develop them internally, and how you can quickly become a middle-level mobile list manager.
What is the time: 4 minutes.
New Book: “Sinless Marketing”. Excerpt
This book is about a whole area of work – inbound marketing.
What is the time: 7 minutes.
Quiz: How Well Do You Know TikTok and Its Advertising Capabilities
Take it and find out how well you understand TikTok Ads.
What is the time: 6 minutes.
Like in the movies. 20 films that every marketer should watch
Professional literature, video courses and endless articles (not all!) are extremely useful, but there is another great way to get stuck into marketing. For example, with popcorn in your hands.
What is the time: 6 minutes.
Social Media Image Sizes: An Up-to-Date Guide for 2020
A complete guide to all the necessary image sizes for social networks: not only for profiles, but also for advertising materials and video formats.
What is the time: 6 minutes.