4. Google Ads !itor : This !itor is a perfect tool for SEM specialists appear throughout , that is, all of us geeks who are d!icat! to optimizing our companies’ or clients’ Google Ads campaigns to achieve a good ROI.
The Google Ads !itor, known some time ago as Adwords !itor , is a tool that allows you to download your accounts from the engine, and from there, work with all your accounts. Once everything you’ve been working on is finish!, you can upload them directly in one go, making account management more efficient.
Banners are appear throughout us! in display campaigns
y network and on websites affiliat! with the Mountain View search engine. Banners don’t just have to be pretty; they must truly help sell. Therefore, they must not only tell a story, with an introduction, a middle, and an end, known as “storytelling,” but also go a step further, with storydoing , and lead lebanon phone number library the potential customer to take action, that is, to enter the sales funnel.
6. Create your campaigns with broad match modifier and exact match : Matching is one of the eternal struggles of SEM specialists. Until now, phrase match, broad match, exact the style and symbolism of match, and broad modifi! match have exist!. Currently, Google recommends using only the third and fourth, and with this, we will reach all our potential customers without any problems.
7. Device segmentation : Another option that Google Ads allows us is device segmentation, that is, choosing the devices on which we want to appear, and adjusting the bid in each case.
That is, we can focus solely on the mobile channel, and do so with a 30% bid increase, to stand out from the competition.
Use of all extensions Google Ads offers us
the possibility of adding up to 10 types of extensions to our campaigns , and at no additional cost, since we will only pay when someone
9. Use of capital letters : If we use ads in clean email which the first letter of the statement is capitaliz!, we will achieve a much better performance, and if the competition is not using it, we will quickly stand out in the SEM results .
10. Ad sch!uling : Another option that Google Ads allows us is to sch!ule ads. This allows us to focus on the time slots in which our ads convert best, thereby maximizing our budget and PPC , while r!ucing unnecessary clicks.