That was the very question that was asked at Crowd Conference hosted in San Francisco yesterday. I had some stage time, but also listened into the panel where my contact Syndey Armani from CrowdFundBeat was speaking. What’s crowdfunding? Instead of turning to traditional investment institutions, you can turn to regular people from around the globe to contribute money towards a good, Why Do services, or experience. It’s pretty easy to guess why people crowd-fund, I see at least five reasons: A sense of ownership, revenue sharing, equity growing for resell later.
access to goods before others, and of course
An opportunity for a better return than placing money elsewhere. While this makes a lot of sense for scrappy startups, indie artists, and impoverished villages, why would a wealthy big company do crowd funding? Why Do Chinese Overseas America Number Data DataBig Companies Crowdfund? Certainly, big companies have plenty of money, so why would they crowdfund? here’s a few reasons why: Market testing: A great way to test if your future product will sell is to see if the crowd is already interested. While there are dozens of social software tools that measure organic social media sentiment and online community services.
TThat act like focus groups
These don’t ask for commitment in terms of money. Expect social analytics firms to start aggregating data from Kickstarter and Indiegogo to find out what the market wants. Also expect white label open source versions of China Phone Number Kickstarter to integrate with enterprise social business software platforms. Pre-Payment: In some crowd funding programs, it’s simply a form of pre-payment. Where the crowd funders will get access to early products as the first beta users, or receive specialized premium versions. This tactic is heavily used in the online gaming space where early registrants receive.
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