With over 20 years of experience in the job function email list Data Marketing industry , which few have, we are an amazing privileged observation point of changes in the market. They have never been so frequent as in recent years.
As data pioneers, we have accumulated a treasure trove of information: collected, validated, organized and constantly enriched with valuable coordinates that define the structure of each company.
Our commitment to data analysis is not only a professional obligation to offer a high-quality service, but also an opportunity to immerse ourselves in a universe that we are passionate about. Each company we analyse reveals new perspectives, allows us to grasp the subtleties of market movements and identify emerging trends.
Free domains vs paid domains
Should you use a free email address (such as gmail.com, and since everything with a name is better remembered
hotmail.com, yahoo.es, etc.) or buy an email domain suitable for your brand? This is one of the first questions that a professional or a small and medium-sized company asks themselves before officially starting their business.
Most business players in Spain choose a domain email address (61%) , while 39% opt for free email addresses. On the other hand, Italy holds the record in Europe for the majority choice of free email addresses (54%).
German-speaking European countries lead in the use of domain emails (in 80% of cases)
Countries such as Germany and Austria stand out in Europe in the percentage of purchased domain emails,
Using free emails in a business context
Italy is in first place in terms of professionals who exclusively use be numbers free emails (70%), followed by French-speaking European countries with 58%, Spain with 41%, and German-speaking European countries with 24% of free emails.
As regards companies, and not just individual professionals, this time it is the French-speaking European countries that have the highest percentage (52%), followed by Italy (49%), Spain (39%) and finally the German-speaking European countries (20%).
We can therefore state that the adoption of free emails does not vary significantly between the corporate and freelance sectors, except in Italy, where 70% of professionals prefer to use free emails instead of domain ones.
Alice Vezzoso, Commercial Director