Materials with recommendations on what to do to successfully promote a Telegram channel are published constantly, but what about How to Make a Mistake When Promoting a Telegram Channel. formats that no longer work, or have never worked?
Telegram agency specialists constantly test hypotheses, implement new promotion methods and abandon those that do not give the desire results. Scroll through the article and check if any of the methods below are interfering with the performance of your brand’s Telegram channel.
Telegram channel promo in Instagram stories
In 2017-2018, when Telegram was just gaining argentina phone number data popularity (including due to the blocking of the social network VKontakte), cross-platform promotion in the Instagram watchdog was one of the most effective promotion methods.
Now, in 2023, we do not recommend actively using this method, because in a few years it was use by everyone who could and could not. Due to clickbait headlines, transitions to channels with inappropriate content, users no longer trust such advertising and ads have a low conversion rate.
Placement in Telegram channel directories
The effectiveness of this promotion method was future of cold calling: trends and predictions immediately questionable – ordinary users, who are the target audience of the Telegram channel, do not look for interesting pages in such collections.
Also because these directories are free, the UI/UX of the sites leaves much to be desire. Don’t waste your time, focus on more effective promotion methods and creating interesting content.
Buying “live” subscribers
Unlike the mass purchase of bots or inactive accounts, the purchase of “live” subscribers is positione as an effective way of promotion in Telegram.
After payment, such a subscriber will actively south africa numbers visit the Telegram channel for some (pre-agree) time, read messages and leave comments. But immediately after the end of the contractual period, and possibly earlier, the activity will cease, even if the person remains subscribe to the channel.
You can’t get a truly engaged audience this way.
Channel advertising in comments
This method of promotion “migrates” from social network to social network, and has reached messengers. Usually it is a short message with a call to subscribe and a link to the channel.
Oddly enough, channel authors usually delete such messages and ban the user.
Sentence: Just stop doing it. And ask your friends not to do it.
Promotion only in channels with similar topics
It seems illogical – why might this promotion in thematic channels that my target audience reads not work? That’s right, such promotion works, but you should pay attention to channels with related topics, study the audience more deeply in order to understand what other Telegram channels are of interest to potential brand subscribers.
Maybe your audience is actually 90% people who watch all the meme channels every night and advertising there will provide interested subscribers and exceed KPIs.
Buying advertising only from large channels
The trend of micro-influencers’ promotion is moving from Instagram and TikTok to Telegram. This is because the audience of small bloggers and channels is more active and provides higher engagement than on million-follower pages.
Advertising is especially developing in personal channels, where subscribers perceive it not as aggressive promotion, but as a recommendation from an influencer.
Neglecting Telegram’s Advertising Platform
In 2021, Pavel Durov announced the launch of an advertising platform in Telegram. It is currently difficult for small businesses to use it, as they need to make a deposit of 2 million euros, with 1 million frozen to guarantee the use of the platform.
But this is a promising platform, and in the future, when the platform becomes self-sufficient, the entry fee may be reduced. In the meantime, you can work with it through agencies – the format is definitely worth at least trying (after a detailed analysis).
Perhaps one of the methods, despite its overall inefficiency, will work for your business (except for buying subscribers and commenting – definitely not), but this will be a happy accident, not a trend.
Don’t rely on chance or fate, work with proven and effective promotion methods. At Telegram agency, we guarantee campaign implementation based on the deepest audience and business analysis and search for insights.