Brands On the Rise In the Collaborative Economy

Who’ve deployed in the Collaborative Economy, based on this growing list. The Collaborative Economy Empowers Peer 2 Peer Commerce. I’ve written a fair amount about corporations in the Collaborative Economy, and have even started an association for large companies, called Crowd Companies. , so tracking this space is not just a passion, but core to my work. In a future post, I’ll list out the specific instances in a timeline, so you can further see how companies are moving into this space. This movement shifts power to the people but brands aren’t idly standing by. The Collaborative Economy is a powerful movement. The people can get what they need from each other through peer funding.

Making 3D printing

By sharing goods, instead of buying them. This movement is disruptive. Some taxi companies’ revenues have dropped by as much as 40% where they are being displaced by the popularity of ride-sharing startups. Airbnb is now worth more than some traditional hotel chains. Airbnb is usurping the market dominance of hotels. Uber Saudi Arabia Email List and Lyft are changing the paradigm of owning cars to sharing cars. Crowd funding shifts power away from banks. oDesk shifts power away from traditional consulting and Etsy shifts away from traditional retailers. Although much is still experimental, there was an increase in brands embracing the sharing economy in 2013.

Just as they did with social media

Companies will join, influence, and eventually participate in this movement. In 2012 there were a mere eight instances of corporations in the space, including Patagonia, partnering with eBay for used good resale, West Elm Hong Kong Whatsapp Number reselling maker goods from the Etsy community at retailers, and UK retailer B&Q launching a community to encourage sharing of goods at the local neighborhood level. In 2013 we saw much more adoption, with 44 instances of corporations moving forward with experiments, partnerships, sponsorships and more. Forecast: 2014 promises increased growth as the movement prospers. This P2P movement is growing.