Please welcome Andrew Jones, as a guest poster on the Web Strategy blog. I worked with Andrew for many years at Altimeter, if you’ve read my research reports, you’ll often find him on the byline as a researcher involved in my work on social business, social media management systems, and more. Andrew has showed fantastic research chops, derives insights, and is growing his capability to forecast future markets. While I’ve moved on from Altimeter a month ago, I remain a friend of the firm (and on the board of advisors). Altimeter’s new and wanted to help showcase the new talent that’s rising.
Esp during these transition periods
Please show Andrew the same warm welcome that others have shown me, as he now covers the digital marketing space and more. In the following post, Andrew spells out the future of the growing digital marketing suite, which Chinese Overseas Asia Number Data we see the large enterprise software players building. Andrew, the floor is yours… Building the Digital Marketing Suite Apple Worldby Andrew Jones (bio, twitter, the full post is here on the Altimeter blog) Salesforce, Oracle, and Adobe are all building “suites” for cross-channel customer engagement through a series Altimeter’s new of acquisitions and integration with their existing.
Among the components Altimeter’s new
Each has bought marketing automation players as well as various social media tools. Having a complete social offering is a big part of this, but it’s also about integrating social with other customer engagement channels for the best German Phone Number targeting, and contextualization. The result: a technology suite that goes beyond just social, designed to entice CMOs with one-stop shopping convenience. Figure 1: How Three Companies Are Creating Digital Marketing Suites Component Salesforce Adobe Oracle Social media monitoring Salesforce Marketing Cloud (Radian6) Adobe Social (Adobe SocialAnalytics).
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